[Launch of ‘Sudari,’ the Official Character of Fairmont Seoul]

Fairmont Seoul Welcomes ‘Sudari’ Plush Toy
Meet Sudari, the newest member of the Fairmont Seoul family.

Inspired by the endangered otters living along the Han River, Sudari was created to symbolize a warm connection between nature and people.
You can now meet this beloved character as an adorable plush toy.

With its soft touch and charming appeal,
Sudari will help you cherish and remember your special moments at Fairmont Seoul for years to come.

‘Sudari’ Plush Toy – Sales Information

• Available at: Front Desk, Fairmont Fit, Spectrum, The Atrium Lounge
• Price: KRW 42,000
  * 20% discount available for in-house guests and dining patrons